ABM + Content Syndication = Growth, Brand Visibility, Revenue Potential
Marketing is an incessantly developing space. As new things evolve, you need to adapt. The same goes for marketing, more specifically B2B marketing. It is not necessary what worked in the past will work today. This is why modern B2B sales leaders and marketers hunt for new tactics. The account-based marketing solutions are one such growth tactic.
What is account-based marketing?
Account-based marketing or ABM is a proven strategy used by marketing teams to focus on a specific type of consumer, one that they produce a tailored content story for.
For instance, a computer software company with a specialty in the healthcare division decided to focus its efforts on IT managers within their state. Its ABM strategy built a storyline around the target parameters’ persona and developed content targeted toward IT managers. Thus, creating an easy portal to reach the right consumer.
Account-based marketing is one of the best options to engage with highly qualified leads (HQLs). Moreover, HQL solution services will help you get high-quality leads to beat the competition around you using the best B2B lead generation strategies. ABM tactic encourages companies to eye the most promising consumers.
Joe Chernov, Chief Marketing Officer at Pendo.io, explained: “ABM aspires to be zero-waste marketing. It’s a model that targets only the companies and contacts that are likely to buy your product and that sales have pre-committed to try to close.”
Top four benefits of account-based marketing
Here are four benefits that the best demand generation company derives out of ABM –
· ABM offers ROI (Return On Investment) clarity
· Strong alignment between sales and marketing
· Enhanced consumer experience
Author Signature :
I've been advising and supporting B2B companies for over five years. I work with clients to evaluate major strategic issues and initiatives, develop effective business and marketing strategies, and implement operational improvement programs.In the B2B marketing space, my primary focus areas are lead generation, sales and marketing. visit here; https://www.binarydemand.com/
Binary demand is a data science, market intelligence & Intent-driven marketing and sales support company that offers demand generation solutions to help you execute your sales and marketing strategies..