App Store Optimization Strategies: The Role of UI & UX in Growth
App Store optimization for all starting when apple released the IOS app store with around 500 initial application on 2008 July 10th to the number of apps grows exponentially and today there are just shy of 2 million available applications. Google play was introducing on October 22nd, 2008 trailing apple by only a few months. Today Google play hosting more than 2.5 million apps. Both Apple and Google app marketplaces offered new business models and attracted by millions of mobile app development. Similar to the start of search engines, the competition was fierce.
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The competition was still slim and only a few app developers dabbled in any ASO practice, so the impact of doing something to optimize your app, giving the apple app store a mythical king-maker aura of omnipotence that further attracted developers to appeal to the team directly.
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