If it catches their eye, then you’ve got them intrigued to actually perhaps visit your offline store or make a purchase online. Either way, you’ve made a sale that helps you in the long run.

Take the following into consideration in this chase for sales. 

Design to Retain 

You would think that most people tend to perform several tasks at the same time, while in reality people actually just jump from one task to the next. They tend to recollect less of the last task than the next that defeats your goal. To attain it, you must design to discourage them from shifting their focus away from your website. 

Also, note to make sure your user focuses on one single task on your website at a time rather than four at a time or so on. The layout of the website must be sequenced suitably i.e content and graphics without any sort of disruptions. Especially on the main landing pages of the website like the registration page, check out page, and product or service listing page. 

Get to the point

The length of the sentences makes a major impact on your users. While preparing your website, you must note to keep sentences short i.e. to the point. To be more reader-friendly keep the character length between 45 and 72 characters. 

Color Choice is Key

As we do in life we pair colors to compliment each other, it is recommended to do the same with website design. You would design the website based on the brand colors, but the key is to pair colors that are not hard on the user’s eyes as colors like red and green would be. They j""