Videos are now top the list of popular marketing content. While marketing videos can be of diverse types, among them, personalized videos are especially highly impactful. Allowing for conversational video messaging, these videos address their viewers directly by their name and other personal details that create the feeling of one-on-one communication. Personalized videos tend to be a lot more compelling than the typical ones, and have a high chance to convert the viewers to actually paying customers. You can especially use such videos in the final stages of your sales marketing funnel to nurture your leads. Personalized videos can be used for companies of all scales, small startups to multinational firms, to maintain a one-to-one approach in their marketing process.

Advantage of personalization

Personalized marketing basically involves the integration of varying communication tools, like email, social media, and blogs, to deliver a personalized customer journey to each user. This personalization is typically based on the acquisition of consumer data that aids in developing unique experiences for each use, and satisfy their specific needs or requirements.

Modern consumers are becoming increasingly open and predisposed to personalized interactions, and the most powerful and impactful means of communicating to them would be through videos.  Personalized videos are characterized by their high suggestive power and emotional involvement, and can be a great addition to any marketing strategy. The top advantages of adding personalized videos to your marketing strategy may include:

• Increased website conversion
• Deeper customer relationships
• A better understanding of your target audience
• Improved loyalty and brand affinity
• Higher ROI from marketing
• Streamlined and efficient sales cycle

Subsequent to creating personalized videos for the target audience, it also is important to share them in an innovative manner. One of the best ways to do so would be through hyper personalized short links. These links can easily be customized as per the name of the customers, and hence would be able to capture their attention in an instant. They can act as an authentic brand building tool as well, by featuring enterprise-specific domain names. Moreover, short links are way attractive and cleaner than the messy-looking long-form URLs. You may send your videos along with personalized smart PDF as well. There are many video publishing companies operating today that can help you to create personalized PDF documents based on PostScript language. These documents encapsulate a complete description of a fixed-layout flat document, which includes the fonts, vector graphics and images.