The first step is learning the key 1. Designing for yourself

This error is contrary to the principle of conducting research. Too often, you design for yourself. Just like you need to have a list of your audience's needs, you need to design the user experience your audience wants. Always design for those who actually use your site. Chances are good that people don't want or need the same things that you do.

Read: How to hire a UI/UX designer for web application development?

  • “Creativity is very good. But when you're creative for creativity's sake, you run the risk of confusing your users instead of guiding them.

  • The radial navigation idea you wanted to apply to that marketing site?

  • It can be very creative. But users won't understand. "

  • The difference between expectations and reality is great. Your users click on a button, expecting one thing, but they get something else entirely. They expect the icon to do X, but it does Y.

  • Clarity removes this difference.


Study the user experience for each device separately. This means separate research, separate analysis, separate decisions, separate prioritisation, separate tests, etc.

Read: Top 5 User Experience Trends in Web Application Design

Focus on optimising UX for each device. Your goal is to create the most relevant experience for each device. This means that the incentive to act can change, the checkout process can change, and so on.

Quality assurance is a key feature. Test your UX on all devices. Where are the mistakes? Is the page loading slowly? Are the images disappearing? Are they too big? Is the call to action visible?


While the increasing interest in UX is generally positive, it also increases the likelihood of errors. Understanding the basic principles of UX will help you with analysis and optimisation. And we hope that our article will help you to avoid the mo"