Why Ecommerce Business Needs Recommendation Engine
The â€˜Recommended for Youâ€™ section encourages customers to buy additional products. A powerful Recommendation Engine stimulates demands and helps eCommerce Businesses in generating more sales.
The biggest challenge for e-commerce businesses is giving superior customer service or user experience to buyers. Helping users to find what they are looking for. And giving them a super shopping experience so they can easily buy products without any hurdles. A Recommendation section shows visitors what they are looking for.
The importance of the product recommendations section is, it makes feel like to user personalization experience. It is not only increasing sales but It helps to deliver a better user experience to visitors. Frequent product recommendations can encourage buyers to buy more products over the product. Just recall your buying experience on any eCommerce platform like Amazon, Flipkart, or any other you will feel how much product recommendation is important for your eCommerce store.
How E-COMMERCE BUSINESS Recommendation Engine work
A recommendation engine collects user data or tracks their activity (product search query, like, dislike, cookies and buy the product) and analyzes these data to try to understand what they are looking for then show recommendations to users for a better experience. There are two approaches recommendation engines follow: User content-based and collaborative filtering.
Benefits of Recommendation Engine
1. Better User Experience
2. Sales Boost
3. Enhanced Customer Engagement
4. More Traffic
Here is a quick guide on how you can display the recommendation section
Based on visitorâ€™s browsing history
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I'm Santosh Shinde Digital Marketing Manager @MoreCustomersApp. I have been working here since 2018. I interested in Digital Marketing and Ecommerce business. ..