What is UI/UX design? How to choose the right UX design agency

   2021-12-01       3        Services
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Visuals ease the user experience significantly. Learn how to identify the correct UX design agency for your UI/UX design needs.

What is User Interface Design

User interface is all about what your users see on their screen such as the colors, fonts, layouts, visuals, icons, backgrounds, etc. The look, feel, and interactivity of a website or app is considered as the user interface design. 

What is User Experience Design

User experience design is about creating interactions and products with a human-first approach. User experience transcends digital interactions and deals with the end-user’s interaction with the brand’s products/ services, communication channels, websites, and other avenues. User experience design revolves around how the interaction makes the user feel and how easy the user can accomplish their desired tasks such as:

  • Making a purchase
  • Filling a form
  • Creating an user account

How to use UI and UX together?

In the design process of creating an application or a website, the roles of UX and UI are intertwined. A site or application’s UX elements such as headline, first fold elements, call-to-action, etc., are built on top of its UI design such as layouts, fonts, colors, theme, etc. The overall workflow would be as below:

Research

Initial phase begins with research. To create a delightful user experience for your target audience, it is important to understand what they need. By searching for what are the pain points of the user, current competition scenarios, potential opportunities based on the findings, you can predict the core features needed to be included in the final product. At the end of this phase, key user goals and challenges in the relation to the product are identified.

Building relevant user personas

No two customers are the same and hence when creating something, it is important to ensure the needs of all the potential users are addressed. Hence, to understand the different needs of every potential user, it is crucial to build separate relevant user personas. 

Setting up the architecture

The next step, in this process, would be structuring the key information on the website or application for easy consumption. This involves placement of content, hyperlinks, visuals to allow the user to easily navigate through the product/site and accomplish their goal"

Author Signature :


Author works as BDE at Vindaloo Softtech

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Sandip Patel

Author works as BDE at Vindaloo Softtech Pvt. Ltd. (VSPL) since 2016. Sandip has 10+ years of work experience in VoIP Software Development Industry. VSPL is VoIP software development and solutions pro..


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