Virtual Dressing Room Experience Online

   2021-12-08       15        Technology
Rating :
Dressing Room by VueModel helps retailers deliver personalized, inclusive dressing room experiences in their eCommerce stores.

One of the biggest victims of the pandemic has been the ubiquitous  in brick and mortar fashion stores. Strict hygiene requirements turned the shopping experience and the retail industry in 2020 on its head. But with the entry of the vaccine, brick and mortar stores are fast reopening in full swing in the US and UK. So what does this mean for shoppers who are likely to be uncomfortable about entering dressing rooms? How do eCommerce brands up their game? Can they offer a virtual dressing room for their online shoppers?

Closing the gap

The most glaring difference between physical and online shopping experiences is the inability for shoppers to determine fit. The problem of ‘touch and feel’ has been solved to an extent with product information and high quality photography. But the experience of actually checking fit as well as styling the product with other items from the store has been one of the biggest draws of the physical retail experience.

The Problem of Fit

Today, one of the top reasons for returns is that the product was not as described — or didn’t look like it did in the image.

Most female editorial models are 5 feet, 9 inches tall and quite slim. Whereas the average American woman is about 5 feet, 4 inches tall and veers between size 16 and 18. When consumers are shopping online and see these tall and thin models, one of two things happens. They may shop aspirationally, which often leads to returns because of fit problems and costs eCommerce retailers a lot in return shipping and restocking. Or, the consumer refrains from making the purchase. Had she seen the garment on a model of her size, she may have been convinced to buy it!

Case in point: The Good American does size variation well and has a more diverse range of models. Shoppers can see models of sizes 0, 8 and 16. Inclusivity has been the brand’s anchor from its inception — resulting in sales that crossed $1 million on its first day (the biggest denim launch in history!)

Author Signature :


Virtual Dressing Room by VueModel helps retailers deliver personalized, inclusive dressing room experiences in their eCommerce stores. Shoppers can mix & match looks, and visualize how they fit on models that most resemble them.


Random Articles

Importance of Safety Transformation Program
Importance of Safety Transformation Program..
   2021-05-06       19        Business
packers and movers hosur
packers and movers hosur..
   2021-01-21       34        Business
How to Automate Your Walmart Automation Cost
How to Automate Your Walmart Automation Cost..
   2022-03-17       16        Business
The Liberalized Government Reforms For FDI In India
The Liberalized Government Reforms For FDI In..
   2019-09-24       47        Finance
WHY DO BARBERS OR HAIRDRESSERS WEAR APRONS?
WHY DO BARBERS OR HAIRDRESSERS WEAR APRONS?..
   2021-10-14       7        Fashion
King Air Ambulance in Bhopal- Relocating Solemn Patients Became Easy
King Air Ambulance in Bhopal- Relocating Sole..
   2021-10-19       9        Health
Best Mobile Repair In Delhi | Mobile Repair In Delhi | Vfix
Best Mobile Repair In Delhi | Mobile Repair I..
   2021-01-08       23        Business
What is a Chartered Accountant
What is a Chartered Accountant..
   2019-12-24       66        Education
All You Need To Know About Diamond Cuts
All You Need To Know About Diamond Cuts..
   2021-05-19       9        Fashion
7 Reasons Why You Should Increase Your Water Intake
7 Reasons Why You Should Increase Your Water ..
   2019-09-21       65        Health
Best Online Stock Trading For Beginners
Best Online Stock Trading For Beginners..
   2021-04-02       12        Agriculture
ABOUT US

Some quick example text to build on the card title and make up the bulk of the card's content Some quick example text to build on the card title and make up the bulk of the card's content Some quick example text to build on the card title and make up the bulk of the card's content.

TOP AUTHORS
Thomas Shaw
thomasshaw9688@gmail.com
Total Posts : 13506
zero promosi
zero1601@gmail.com
Total Posts : 2088