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Everywhere on the internet, ads are targeted towards you based on extremely specific information about you. Targeted advertising is defined as ads that are designed to reach specific groups of people or individuals based on their interests, demographics, physical location, and more. This practice of collecting your internet behavior data falls under the banner of "<a href="https://klifftechnologies.in">Targeted Advertising</a>."
Most research on targeted advertising has focused on the practices of American companies, however, India is one of the hotspots for this type of advertisement. It is expected that the Indian online ad industry is likely to grow at an average annual rate of 17.0% during 2016-2021.
This paper will help you better understand how your data is being used to create targeted ads, why this practice is an invasion of privacy, and how it affects society as a whole.
Is Targeted Advertising an Invasion of Privacy in India?
Yes, targeted advertising is an invasion of privacy in India. Targeted ads are created by collecting information about your internet behavior, which can include searches you make on Google or other search engines, websites that you visit frequently, and social media accounts that you use frequently. Once this information is collected, it is used to strategically place ads that will catch your attention and hopefully convince you to purchase the product that this ad is promoting.
The goal of targeted advertising in India is simple: more money for businesses, which means more money in their pockets. The method to these marketers' madness, however, is where the invasion of privacy comes into play. These companies are collecting massive amounts of data about you, your friends, and people all over India, without their consent.
Not only are they collecting this information about you, but they are also selling it to businesses that want to target more specific groups of individuals with their ad campaigns. Once these companies have all of this information about you, they can alter the price of the product being sold within a certain radius of your location to make sure that you are the one buying it. They can also alter the price depending on what time of day it is or how frequently you access certain websites.
Some companies that use targeted advertising have had issues with being accused of false advertising because they do not meet specific standards. In 2011, the Federal Trade Commission in America decided to require online marketers to disclose when they are using targeted ads. This requirement helps people better understand the process behind targeted advertising.
As a consumer, it can be hard to avoid targeted ads because there is no way of telling who might know something about you that could be used to create a more personalized ad. Your internet service provider (ISP), <a href="https://klifftechnologies.in">website</a> hosting company and browser can all collect data about you, which could be used to target you with ads.
The best way to avoid targeted ads is by limiting the amount of information that these companies have on you. If they don't know everything there is to know about your online habits, it makes it harder for them to strategize a personalized ad campaign. In order to limit the amount of information that these companies have on you, be sure to use privacy settings on all of your social media accounts and don't give out any personal information online that isn't necessary.