Business-to-Business (B2B) refers to firms that create products or services and sell to other firms/companies. In most cases, business-to-business applications simplify business processes, optimize its operations, or address a specific operational need within an organization. Small, medium and large enterprises often face problems in HR, operations, finance, marketing, and other key domains. For example, Microsoft Teams application is solving the problem of employee communication and collaboration. Jira application is streamlining the process of project management.

In the Business-to-Consumer (B2C) context, apps are targeted towards individual consumers. In our daily lives, we generally see apps that are B2C. In the case of B2C apps, the audience mix is more diverse as compared to B2B. For ins"

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