Introduction:

When we talk about brands and we always focus on their promotion. Any brand requires its promotion in order to make a sale. But brands these days have forgotten the importance of good promotions. They are using the same logos and tags to attract even older customers. Physical products like packaged foods and beverages require certain technological twists. One such twist is AR technology

But what is AR technology?

AR technology is the immersive visualization of infographics in the real world with 3D animations and more. It overlays the digital content in the real world without altering it. It is quite different from virtual reality which cuts you out from reality. There are two technologies that differ in the outputs. While AR focuses on the real world, VR takes the individual out of the world. It indulges the users in the 3D world.

Why do products need AR technology?

Major brands use old packaging and market with new strategies. It is a good strategy at first but as the customer sees the same content again and again, they get frustrated. The product packaging starts looking dull and overrated. This can bring a great loss for the brand. As this involves high risks.

What should brands do?

Brands must change the way they sell their products. Even if they don’t have the budget to change the packaging, they can indulge in other means of promotion. The best way for brand communication is through AR technology. It brings freshness and adds value to the brand.

AR technology can help to reduce the fluctuation rates by promoting it all over the media. It adds value to the consumer as they will know every single detail before purchasing and will not return the product.