2019 Email Marketing Statistics:To boost your small business market online
Statistics and insights do not offer much value unless businesses and marketers are planning to take the next step in bringing the email marketing strategy into execution. The implication of a particular set of statistics may vary depending upon the businesses as well as the industries they belong to. However, the master insight sheet can guide businesses in multiple meaningful ways to boost their performance & revenue streams.
Here are some of the major Email Marketing statistics from Best email marketing agency which will be instrumental in shaping your business in 2019.
Transactional emails, like order confirmations or shipping notices, receive 8 times as many opens compared to regular marketing emails.
If you are planning to leverage email open rate to boost your email ROI, now you have stats that reinforce the impact of transactional emails. However, it’s vital for businesses to be aware of the ways for leveraging the transactional nature of emails to the optimum. While email personalization with a warmer & more welcoming message is gaining priority, the role of content in the email body & subject line can’t be understated. In addition, businesses can leverage the concept of offering a price reduction/offer/bonus & referral marketing to gain greater results. Automation is changing the way businesses operate by making its way into several business functions, right from communication to sales. Then, why would email marketing be an exception? Research highlights that around 49% of companies are leveraging automation to boost their email performance through email campaign services and garner greater customer engagement & loyalty.
To many marketers, email automation may seem time-consuming & complicated. However, the conversion rate of automated emails is quite high compared to non-automated emails. Automated emails enable businesses to deliver the right information at the right stage in the buyer journey that ultimately leads to greater customer satisfaction. Automated emails have the potential to guide the leads through the sales funnel in a time-efficient manner.
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