1. Tell us about your role at TapClicks and how you got here?
My title at TapClicks is Senior VP of Corporate Development and Strategy. I was originally an attorney who made the leap into venture capital and entrepreneurship in the early 2000s before joining TapClicks in 2010 as one of its first employees. Prior to TapClicks, I worked at a video analytics company that was acquired by Nielsen Online, where I helped grow the business that led to its successful acquisition.

When I joined TapClicks, we were in a unique position of being technology experts looking at the traditional marketing industry as it transformed into the complex digital ecosystem it is today. This gave us the foundation needed to turn TapClicks into a leading marketing operations and analytics platform tailor-made for modern marketing agencies and brands.

2. What is it that you found lacking in the marketing technology landscape then vs now?
When TapClicks was founded over eight years ago, we quickly came upon a very prevalent problem – the demand for a solution like TapClicks (one that could capture and aggregate marketing data to tell a more complete omnichannel story) did not yet exist. The market was still manually downloading reports and using Microsoft Excel, Powerpoint, and generic BI solutions to understand and communicate basic marketing results.