The saying “Keep your friends close and your enemies closer.” is perhaps how merchants need to start thinking about marketplaces. Instead of trying to compete against marketplace giants, you can use these channels to increase brand awareness, acquire new customers, expand globally, improve search engine optimization (SEO) and boost sales.

While most eCommerce sellers have their own websites, existing marketplaces help broaden their market and also increase their sales. Since potential customers are already there, not engaging on those platforms would mean getting left out. 

So, merchants are increasingly opting to sell their wares on popular e-commerce marketplaces but are struggling to manage all the data through the different platforms. This is because different marketplaces have different formats to showcase products details, images and specifications. But orders coming in from your marketplace listings need to be efficiently processed, and your customer records need to capture activities from this channel to avoid duplication. 

That’s where NetSuite’s marketplace integrations come in. With marketplace connectors, you can have a single, centralized location for all your data, so that you have better control over your data and can manage your products and orders in a more efficient manner.

Example: If you need to add new products or update information about an existing product, then you only have to do it once in your NetSuite dashboard and the data synchronizes seamlessly with all the popular and high-traffic e-commerce marketplaces like Amazon, eBay, Walmart, Jet, Google, Sears, etc. NetSuite also helps you with automatic invoice generation, and even refund and cancellation management. With access to both in-house fulfilment and third-party logistics providers, even shipping and handling becomes easier. It gives you the ability to automatically notify customers with the tracking numbers and carrier details once their order has been picked, packed, and shipped. 

Effective relationship management becomes seamless and efficient with this one-point source for data on your customers. You can also leverage the different marketplaces to bring back customers to your main website, where you can retain them in the long run. It helps you save time and costs, and significantly increases the value of customers for selling products online. 

If you are interested in learning more about how TechCloudPro and our NetSuite Marketplace Integrations can improve your business and help you run the financial and shipping side of things more smoothly, get in touch with us. Our team of e-commerce experts can get your marketplace integration up and running quickly and efficiently, so you can start growing your business!