How to Choose the Right WordPress Theme for Your Business
If you donâ€™t have a few thousand dollars to invest in a custom website, there are thousands of affordable you can choose from instead. Some themes are completely free. Premium options can cost a few hundred dollars and they tend to come with more bells and whistles like tech support.
Your website is your first impression when people find you online. Taking some time to find the right WordPress theme (if you use the WordPress CMS) can set you up for success. Here are some tips to help you find the right website theme.
If youâ€™re not sure the style of website you want, do some competitive analysis. Look at the websites of other businesses in your industry. What do you like? What could you improve upon? How can you stand out? Also go outside of your industry to check out emerging website trends. Bookmark any sites and graphic design elements that inspire you.
Search WordPress Theme Websites
You can find several theme marketplaces online. Some popular ones are , Elegant Themes, and StudioPress. You can also get themes from independent sellers on sites like Etsy or Creative Market.
Create a shortlist of themes that youâ€™re interested in. Donâ€™t
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