Digital Marketing Agency USA, Internet Marketing Services USA
How to Find the Best Long-tail Keywords to Drive Google Ads Conversions
As Google Ads bids become increasingly expensive, Google advertisers are trying to find tricks to advertise at a lower price. Short-tail, broad keywords are highly competitive and getting more and more expensive over time, so many advertisers are searching for long-tail keywords to improve conversions. In other words, they’re looking for longer keywords that are less competitive and, therefore, cheaper.
But it’s not only about money. Long-tail keywords are usually used by searchers when they are closer to purchasing a product.
For example, if you sell summer clothing, bidding for the keyword “clothes” will be very expensive as there will be a lot of competition. Plus, people searching for “clothes” are likely in the early stages of their purchase decision and not close to buying.
If you are a small business, you likely won’t have the same budget as large companies like Zara that have a huge marketing budget. As a small company that sells summer clothing, you’ll want to find more specific and lower-cost keywords like “slim-fit short sleeve,” which also show searcher intent to buy soon.