If you get an opportunity to write, write in a simple manner. It will be good if you make it simple for your viewers than making it hard for them to understand. If you demand that a viewer on their feed should pause and click on the see more link to fetch the detailed content. That is the reason, experts say that you need to erase the content you find appropriate so the viewers do not need to access the detailed content. Make sure to remove needless adjectives as well as long words to generate a simple but impactful social media content.