We recognized the need to address the technology challenges specific to a CMO and the marketing department.
Acoustic, the largest independent marketing cloud with a total focus on the marketer, today announced the appointment of Norman Guadagno as Chief Marketing Officer. Guadagno will host Acoustic’s launch event on October 3rd in New York City, which will help marketers understand and respond to the most critical trends in the industry.
As Acoustic’s first CMO, Guadagno will lead the strategic marketing agenda to support the growth of Acoustic via brand and product marketing across channels and introduce current clients to new and improved product offerings. Guadagno will be the senior marketing leader at Acoustic, with a core team in New York City and regional teams across Europe and Asia Pacific. He is based in Boston.
“Norman’s relentless focus on driving measurable results, pushing the boundaries of how marketing can best serve the needs of businesses and delivering exceptional customer experiences makes him the perfect person to lead Acoustic’s marketing strategy,” said Acoustic CEO, Mark Simpson. “Marketing to other marketers is a unique challenge, but Norman’s experience working with household name brands and startups alike will enable him to further improve our best-in-class solutions that appeal to businesses of all sizes.”
Guadagno has more than two decades of experience as a marketer and strategist for leading brands and agencies. Most recently, he was SVP of Marketing at Carbonite where he helped the company transition from a respected B2C brand to a leading B2B brand by leading the marketing integration of multiple acquisitions, driving double-digit pipeline and revenue growth and building a scalable B2B demand generation engine. Prior to Carbonite, Guadagno served as SVP of Marketing at marketing agency Wire Stone (now part of Accenture Interactive), where he supported numerous Fortune 100 brands, including Boeing and Nike. Earlier in his career, he held positions at Microsoft and Oracle, among other technology companies.