Chatmeter Fuels MarTech Innovation on Heels of Recent Investments

   2019-09-23       9        News & Media
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Marketing Technology arena and the people who buy, influence and consume MarTech around the world.

Chatmeter, a leader in local search marketing and review management, today revealed several enhancements to Pulse, its text analysis tool, and Chatmeter Analytics Studio, its custom reporting and data analysis tool. Updated capabilities rooted in Chatmeter-built artificial intelligence (AI) offer 88% accuracy of customer information, a near 20% advantage over industry standard tools. Chatmeter’s tools provide brands with the trusted and actionable business intelligence required to scale quickly, while keeping local level customer interactions and insights at the forefront.

Customers expect more than ever from brands – more localized business information and more personalized interactions. Nearly two-thirds (63%) of customers expect personalization as a standard of service and want to be treated as an individual. However, global businesses struggle to keep up, as scanning billions of unstructured data segments, including photographs and natural language posts, is impossible to do at scale without the help of technology.

“Enterprises require technology that helps them proactively gather consumer insights and act on their consumer’s expectations, across all their locations,” said Sridhar Nagarajan, Vice President of Product at Chatmeter. “This is why smart businesses have invested so much in MarTech stacks and solutions. What many haven’t yet done, though, is up-level their systems to increase the accuracy of text or photo analytics to eliminate error and relate to customers in a consistent and human way. That next level is made easier by these enhancements.”

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