MRP expands team in EMEA

   2019-09-24       24        Agriculture
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MRP, a leading account-based marketing company welcomes General Manager of EMEA Operations

MRP, a subsidiary of First Derivatives plc, announced the appointment of Gavin Walsh as General Manager of EMEA Operations, as part of MRP’s plan to expand further across Europe.

Gavin will lead MRP’s rapidly growing operations across the UK and Ireland, which last year saw MRP relocate its Belfast office to accommodate the rapid growth of both businesses. Gavin will take on responsibility for managing both the revenue and cost components of the company’s EMEA operations. MRP’s flagship account-based marketing platform, MRP Prelytix, powered by Kx technology, is the only enterprise-class predictive ABM platform and allows clients to activate dynamic digital advertising informed by real-time insights.

Ajay Subherwal, MRP SVP of Sales, EMEA/APJC said that “Gavin’s demonstratable operational success in the technology space will be a great asset to our European team as we continue to expand the reach of our AI-powered software and services worldwide. Welcoming Gavin strengthens our dynamic team and makes us better equipped for the future.”

Gavin brings more than a decade of sales and marketing leadership to his role at MRP, with extensive experience within advertising and media operations.

Before joining MRP, Gavin served as European and Australian Sales Director at WeWork, where he was responsible for sales and revenue-generating initiatives on behalf of the company’s sales organization. Prior to that, he held leadershi


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