GIPHY selects Oracle Data Cloud to measure Viewability

   2019-09-24       34        Agriculture
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Oracle Data Cloud is integrated to measure ad delivery

Oracle Data Cloud is integrated to measure ad delivery, viewability and invalid traffic for short-form branded content from GIPHY

Oracle Data Cloud today announced a new integration with GIPHY, the first and largest GIF search engine, enabling Oracle’s Moat to measure ad viewability, delivery, and invalid traffic for short-form branded content across the GIPHY platform. The integration will enable advertisers to validate that branded content on GIPHY was seen by actual users while extending the range of Moat’s measurement solutions to include GIPHY’s innovative tools for marketing.

Dan Fichter, vice president of software engineering for Oracle Data Cloud said that “Effective advertising campaigns inspire an emotional reaction, which is why short-form content like GIFs can be such a powerful tool for marketers. To build confidence in this new channel, marketers need to ensure that their GIPHY campaigns are being seen by real people. By working with GIPHY to measure ad delivery and invalid traffic, Moat gives advertisers the ability to measure their campaign using the same industry-leading metrics used across other major platforms and the open web.”

GIPHY helps advertisers create and distribute engaging and entertaining GIFs, so they can be discovered and shared by users across any major messaging and social platform. Featuring the power of the platform, GIPHY serves more than 7 billion GIFs per day, seen by more than 500 million daily active users who watch more than 11 million hours of GIFs every day.

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