Mapp inlcuded in the top 9 data management vendors

   2019-11-22       59        News & Media
Rating :
Today, Mapp announced that they have been included

the top nine cross-channel campaign management providers in their new study titled The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019.

The Forrester Wave™ report places Mapp Cloud among the “nine vendors that matter most” in the market segment that is defined as ‘cross-channel campaign management (independent platforms)’.

Mapp is a digital marketing platform that provides insight-led customer engagement. It does this by combining customer intelligence and cross-channel marketing. With Mapp Cloud, brands can easily and effectively gain insights from data in order to trigger insight-based marketing activity. Customers benefit from AI-supported forecasting models to enable targeted and self-optimizing cross-channel campaigns. Automated customized messages can be sent over the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalization, the highest levels of engagement are achieved.

In Forrester’s 40-criterion evaluation of cross-channel campaign management independent platform providers, Mapp Cloud was scored five out of five, defined as providing superior capabilities relative to others in the evaluation, in the criteria of: Privacy and Security; Cross-Channel Identity resolution; Marketing Performance Management; and Campaign Planning.

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