Trew Marketing enters the next generation of marketing

   2019-11-22       60        Agriculture
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Engineering-focused, full-service marketing agency

Engineering-focused, full-service marketing agency, TREW Marketing, and IEEE GlobalSpec, a provider of data-driven industrial marketing solutions designed to help companies promote products and grow businesses, today announced the release of the 2020 Smart Marketing for Engineers® Research Report.

As companies move into the next decade, marketing directors in the manufacturing, engineering and industrial space have to make important decisions that affect marketing strategy and spend for years to come. The 2020 Smart Marketing for Engineers® Research Report will help leaders make informed marketing plans with key findings that include:

  • More than 50% of engineers will complete the following form fields to access content: Work email, first name, company name, last name, job title, and industry
  • 58% of millennial engineers rated YouTube among their top sources when seeking information for a purchase decision, and spend more time than their older counterparts watching videos for work.
  • 65% of engineers subscribe to at least three newsletters and 45% open most or all newsletters and either read every one or at least scan for content
  • 73% of engineers will view three or more pages of search results before selecting a re

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MarTech Cube

We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destina..


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