New R&D centre in Poland’s Tricity to concentrate on advanced AI solutions
Acoustic, the largest independent marketing cloud with a total focus on the marketer, today announced the launch of a new R&D Facility in Gdańsk, Poland. The centre will employ 50 people and will focus on providing advanced, AI-driven solutions to meet the most pressing challenges marketers face in the rapidly evolving marketing industry.
Acoustic, which separated from IBM and debuted as a standalone marketing cloud in the summer of 2019, focuses exclusively on the needs of marketers. Its purpose-built solutions powered by artificial intelligence offer digital and mobile marketing analytics, tools for marketing automation and content management tools to more than 3,500 brands spanning industry sectors and 70+ countries. The company’s streamlined, privacy-first open platform connects, dissects and analyses data from internal and external sources, providing marketers with valuable insights and a completely customized experience.
“The R&D centre’s initial focus will be to further innovate and improve upon two core products that our clients rely on to connect with end-consumers in a human way and get the best results, Campaign Automation and Content Hub,” said Mateusz Urban, Director Acoustic Poland R&D Lab Leader. “We’re listening to the needs of our clients and providing them with even better tools and services to be creative, manage end-to-end marketing campaigns, use all available data to engage their customers and view content across marketing platforms that can communicate thanks to Acoustic’s first-of-its-kind open-ecosystem.”
The centre will officially open its doors on Monday, December 9th. To start with, the R&D Facility will employ 50 Front and Back End developers, UI