Adverty Partners With US-based Smaato for In-app-focused Ad Sales Growth

   2019-12-05       64        Agriculture
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Adverty AB (publ) announces a partnership with US-based Smaato

Adverty AB (publ) announces a partnership with US-based Smaato, the global in-app advertising platform, which delivers ads to mobile apps and games. The integration of platforms will enable Smaato’s wide range of global buy-side partners and advertisers to access Adverty’s new seamless ad inventory at scale.

Adverty is today announcing a partnership with US-based Smaato, the global in-app advertising platform, which is used by top brands and media buyers to specifically access advertising space in mobile games and applications. The deal allows Smaato’s buy-side clients to access Adverty’s unique seamless in-game ad inventory at scale while Adverty can tap into global marketers looking to advertise within games. Martech

Programmatic advertising spend continues to grow and dominates the digital media landscape with 69% of global media estimated to be bought programmatically next year, surpassing US$100bn for the first time, according to a recent marketing forecast by Zenith [1]. Simultaneously, in digital media, which is defined by web and in-app ad inventory for desktop and mobile, in-app advertising is more popular than ever according to MindSea [2].

The numbers are backed up by key stakeholders in the industry, claiming mobile in-app programmatic advertising to be the ideal way for brands to better understand, identify, engage and acquire today’s mobile-first consumers.


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