BrightEdge, the global leader in organic search and content performance, today released BrightEdge Market Insights and BrightEdge Intelligent Log Analyzer at its annual Share20 industry event to thousands of marketing professionals. Together, these innovations allow search and digital marketers (for the first time) to incorporate the power of Business Intelligence (BI) and also automate how they optimize webpages and infrastructure in real-time, with high precision.

BrightEdge Market Insights provides customizable macro-market trends for strategic planning and reveals prescriptive opportunities. Combined with the newly released BrightEdge Intelligent Log Analyzer, the company is integrating massive data, powerful analytics, BI, and web infrastructure optimization in one platform.

“The digital marketing landscape has changed dramatically in the last 6 months. This has forced companies to fast-forward digital transformation and how they think about SEO and digital as a whole,” said Jim Yu, CEO of BrightEdge. “For too many years, enterprise marketers have used disparate point tools for reporting, analytics, workflow, and optimization, too often looking back rather than ahead. They can’t keep up with such a fragmented approach.”

BrightEdge Market Insights: Bringing together business and search intelligence

BrightEdge Market Insights signifies the conve