Welcome delivers a modularized marketing orchestration platform purpose-built to strategically align teams
NewsCred, the global leader in enterprise content marketing technology, today announced the launch of Welcome, a premier software solution for marketing work management, strategic campaign planning, collaborative content creation, and real-time performance measurement, all of which is underpinned by a differentiated integration framework. Off the back of this exciting product launch, NewsCred will be changing its name to Welcome, with the full rebrand to be complete in Q1 of 2021.
Founded in 2008, NewsCred helped pioneer the content marketing category, culminating in its recognition by Gartner as a Leader in the Magic Quadrant for Content Marketing Platforms, where it was positioned highest and furthest to the right for three consecutive years. With a strong foothold on content orchestration, the company and its vision evolved alongside an enterprise customer base. Now, the New-York based startup introduces Welcome, a purpose-built software solution that offers true marketing-wide orchestration, with an array of use cases that go well beyond content.
“In our ‘State of Marketing 2020’ research, we surveyed hundreds of marketers and uncovered real, discernible challenges as it relates to team visibility, collaborative execution, and campaign measurement,” said Shafqat Islam, CEO & Co-Founder. “We believe we can help marketers overcome these fundamental issues by thoughtfully combining (and synchronizing) the best capabilities of martech — specifically, by harmonizing marketing teams, the content they create, the channels they activate, the data they analyze and the technology that powers it all.”
Welcome, a NewsCred brand, delivers an innovative suite of functionality, including global calendars and shared briefs for strategic planning; capacity planning and time tracking to maximize resources; content e