Perion & Microsoft Renew Partnership to Drive Search Advertising

   2020-11-04       210        News & Media
Rating :
The new contract is a major factor in Perion’s path to achieve sustainable and highly profitable double-digit annual revenue growth going forward

Perion Network (NASDAQ: PERI) announced today the renewal of a multi-year strategic partnership with Microsoft (NASDAQ: MSFT) to drive search advertising business growth through Perion’s search technology division, CodeFuel, and provide a more immersive experience across desktop and mobile.

The continuing collaboration between the companies will enable CodeFuel to further grow its publisher relationships offering, lucrative search technology solutions, and sophisticated expertise for monetizing their digital properties. These include shopping, product comparison and content websites, applications, browser extensions, mobile launchers, and white label search engines. Leveraging CodeFuel’s publishers’ network enables Microsoft to increase search advertising market share and connect advertisers to millions of potential customers while enriching user experience through publisher properties.

In the past two years, CodeFuel has exhibited significant growth through empowering publishers to create new revenue streams and unique search experiences, while focusing on increasingly high quality monetization solutions to track search demand.

“Since 2010, we have enjoyed a strong, close partnership with Microsoft, consistently delivering innovative search solutions in a dynamic market, while maintaining high-quality standards and advertiser brand safety,” said Doron Gerstel, CEO of Perion. “As we enter the next phase of our partnership, we are confident that our complementary resources will continue to yield innovation and we are proud of the ability to help publishers monetize their traffic during all economic cycles.”

“In this renewal, the partnership with Perion and CodeFuel has been throroughly modernized to ensure an optimal experience for Microsoft Bing consumers and advertisers,” said Kya Sainsbury-Carter, VP of Global Partnerships for Microsoft Advertising. “Perion has leaned collaboratively into shared goals for brand safety and user protections, and we look forward to growing into this new era together.”

“We are delighted to continue to work closely with Microsoft on Publisher Search Solutions for desktop and mobile. Our mission is to continue to empower publishers with advanced technology solutions to grow their businesses. An enhanced search experience has proven itself to be a predictable and valuable path for growth, both for our publishers and us,” said Tal Jacobson, General Manager at CodeFuel. “This collaboration will enable publishers to expand into new platforms and vertical search solutions f


100x100
MarTech Cube

We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination ..


Random News

 Global Top Robotics Market
Global Top Robotics Market..
   2019-02-12       182        Business
Iron Sulphate Heptahydrate Market is Estimated to Witness Significant Growth
Iron Sulphate Heptahydrate Market is Estimate..
   2019-09-09       115        Business
Paralysed man rehabilitated from Kolkata by Vedanta Air Ambulance
Paralysed man rehabilitated from Kolkata by V..
   2019-06-11       122        Health
Contact Community Health Centre in Mckinney, Texas
Contact Community Health Centre in Mckinney, ..
   2021-02-02       9        Health
My Digital Accounts appoints Nic Scott as its chairman
My Digital Accounts appoints Nic Scott as its..
   2020-06-10       122        Business
Take Emergency Medical Care of Critical Ones by Medivic Air Ambulance Service in Lucknow Anytime
Take Emergency Medical Care of Critical Ones ..
   2019-08-08       96        Health
Active Maternity Bra – Best Place to Buy Maternity Bras - Lovemere
Active Maternity Bra – Best Place to Buy Ma..
   2020-04-17       25        Shopping
Get the Best Possible Amenities by Medivic Aviation Air Ambulance in Varanasi
Get the Best Possible Amenities by Medivic Av..
   2019-07-22       309        Health
Now Book Much Rebated Urgent Life Care Air Ambulance in Allahabad by Medivic
Now Book Much Rebated Urgent Life Care Air Am..
   2019-07-22       157        Health
EPDM Roofing Contractor
EPDM Roofing Contractor..
   2021-01-12       3        Services
Global Leukemia Therapeutics Market
Global Leukemia Therapeutics Market..
   2020-07-24       29        Business
Website Design Malaysia
Website Design Malaysia..
   2018-10-11       181        News & Media
Announcing the Best Medical Services to Shift Patient by Air Ambulance Service in Patna
Announcing the Best Medical Services to Shift..
   2020-06-09       37        Health
ABOUT US

Some quick example text to build on the card title and make up the bulk of the card's content Some quick example text to build on the card title and make up the bulk of the card's content Some quick example text to build on the card title and make up the bulk of the card's content.

TOP AUTHORS
Thomas Shaw
thomasshaw9688@gmail.com
Total Posts : 11445
KEVIN DELTON
kevin.delton1@gmail.com
Total Posts : 1725