Content Marketing Platform MIO Announces Expansion of Board
Market Insight Out (MIO), an Enterprise Content Marketing platform designed for intermediary-driven sales, today announced the addition of Gib Watson, Former Vice Chairman of Envestnet and Founder of PRIMA Capital, and Andy Iseman, Former CEO of Scout Investments and COO of Janus Capital Group, to its Board of Advisors.
â€œWe designed MIO to make digital and social selling a competitive advantage for wealth and asset management firms,â€ said Jack Swift, CEO of MIO. â€œTo effectively compete and grow in todayâ€™s environment and with a growing next generation of digitally native investors and advisors, firms need to adapt a more personalized, digital selling approach and MIO enables them to do just that. With the additions of Gib and Andy, we aim to rapidly scale both product capability and adoption in the marketplace.â€
Gib Watson, currently Chief Strategy Officer at Swan Global Investments and a prolific leader in the wealth management industry, said, â€œBoth intermediaries and retail investors are constantly bombarded with information throughout the day. MIOâ€™s smart AI-driven curation technology delivers a higher quality experience with curated content that is 100% relevant and precise to oneâ€™s investment preferences. I believe this is the north star for the future of distribution and digital selling: zero waste, and MIO puts firms on this path.â€
Andy Iseman has spent over 30 years leading and growing companies in the asset management space and is currently an Independent Trustee of the Pacific Funds and the Pacific Select Funds. Andy said, â€œWealth and Asset Management firms have to reckon with the decline in face-to-face interactions, be it between retail investors and advisors or advisors and wholesalers and will need to raise their digital capabilities with solutions such as MIO to retain and attract new business. I am excited to advise on the evolution of the platform as we see traction with Enterprise firms.â€
We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTCâ€™s mission statement; to be the single source destina..