Full Circle Insights®, Inc., maker of comprehensive sales and marketing performance measurement solutions
Full Circle Insights®, Inc., maker of comprehensive sales and marketing performance measurement solutions, today announced its Digital Source Tracker was named a 2021 BIG Innovation Awards winner in the “Technology Product” category presented by the Business Intelligence Group.
“Full Circle Insights’ platforms have been fundamental in helping marketers make data-backed decisions that directly boost the top line. More than ever before, marketers are relying on the critical tools we provide to inform investment decisions and track direct impact on their sales and marketing pipeline,” said Bonnie Crater, President and CEO of Full Circle Insights. “We are incredibly honored and excited to have our Digital Source Tracker named as one of the year’s most innovative technology products and look forward to the opportunities ahead as the demand for better marketing and sales data grows.”
Launched in June 2020, The Digital Source Tracker is the only tool on the market that connects data from a wide variety of digital channels, such as online advertising, website traffic and social media to leads, pipeline and revenue, providing funnel and attribution metrics inside a CRM. As an extension to Full Circle’s existing Funnel Metrics and Attribution software, the Digital Source Tracker identifies a prospect’s digital touchpoints and uncovers the most effective digital campaigns that are driving acquisition, opportunity creation, and revenue.