Martech Interview with Co-Founder and CEO, Remarkety – Guy Harel

   2021-01-15       23        Marketing
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Guy Harel from Remarkety talks about the importance of data in every aspect of marketing and how big data can be used efficiently.

1) Can you tell us about your role at Remarkety?
I am Guy Harel Remarkety’s co-founder and co-CEO. I am in charge of product and R&D.

2) Can you tell us about your journey into this market?
I come from a tech background, developing and managing sophisticated data-driven products for military and banking applications. I met my co-founder while working together in a Fin-tech startup. After the financial crisis of 2008, we decided to start an independent consulting firm for building web applications, including eCommerce.

When eCommerce sites started to take off, we realized that there was a need for data-driven systems in that industry. There was a big gap between the ability to create an online store and the ability to tap into intelligent marketing.

https://www.martechcube.com/martech-interview-co-founder-ceo-remarkety-guy-harel/


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