Branding Agency Catapults National BrandPWR Launch with Aggressive Television Campaign
Blue C, a leading Southern California-based branding and marketing agency, is proud to announce the public launch of its tested and proven BrandPWR platform. After a highly successful pre-launch period resulting in accelerated growth, brand clarity and improved audience resonance for the early client adopters, Blue C has rolled out its proprietary BrandPWR platform to help brands identify value propositions and more effectively connect with key audiences. The first companies to reap the benefits of the highly effective BrandPWR platform include brands in the electric transportation, fintech, mortgage and technology industries.
â€œHaving spent more than 20 years helping brands define and leverage what sets them apart from competitors, weâ€™re extremely proud of our BrandPWR platform which is a culmination of best practices throughout Blue Câ€™s history,â€ said Eric Morley, Co-Founder and Chief Operating Officer at Blue C. â€œWe solve many marketing headaches for our clients, but weâ€™ve seen time and time again that without a solid understanding of who they are and why their customers should care, most brands are only able to scratch the surface of success. BrandPWR enables our clients to BRAND BOLD, and to build the most solid foundation that arms them with the tools necessary to enjoy sustainable, long-term results.â€
Blue Câ€™s BrandPWR platform is designed to lead businesses through a hands-on, multi-step process that defines the who, what and why behind the brand. From brand architecture and positioning to creative assets brought to life through key messaging and visual design, BrandPWRâ€™s strategic process builds authentic brands that can more effectively express their values and attract growth. While all phases of BrandPWR are necessary to help brands understand their opportunities to grow, the initial â€œClarityâ€ phase is crucial to developing or redefining a brand strategy. During this critical first step, just a few of the deliverables provided by Blue C include brand positioning and architecture, brand story and messaging development, and a brand book.