Native SaaS retail mobile app platform, Poq, today announces the beta launch of its standard integration with mobile analytics and attribution provider, AppsFlyer.

The integration is the result of a partnership between the two companies that will enable Poq mobile app clients to rapidly scale their app commerce marketing efforts and drive more effective customer acquisition and retention campaigns for their apps.

Developing, delivering and measuring app marketing campaigns can be challenging for retailers, where visibility of downloads and in-app interactivity attribution is limited. In addition, the ability to ‘deep link’ customers straight back into the app from any channel can be resource-intensive to maintain.

By integrating the AppsFlyer software development kit (SDK) onto the Poq platform, joint clients will gain greater insights into how their mobile apps are performing and driving growth, in comparison to other channels such as mobile web. Beyond measurement and attribution, the AppsFlyer platform is able to offer clients a number of other valuable features, such as ad fraud protection, audience management and uninstall attribution measurement.

https://www.martechcube.com/poq-partners-with-marketing-analytics-leader-appsflyer/