Adtech Leader Hivestack Expands to China

   2021-01-18       18        Marketing
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Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising

Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the expansion of its business operations into China and the appointment of Troy Yang as Managing Director, North Asia.

Joining from The Trade Desk, where he was Senior Vice President of North Asia, Yang will be located in Hong Kong and will hire a General Manager of China to lead Hivestack’s new office in Shanghai, the leading advertising and technology hub in Greater China.

Reporting to Hivestack’s Chief Revenue Officer, Nigel Clarkson, Yang is charged with expanding operations in North Asia across Greater ChinaHong KongJapanSouth Korea and Taiwan â€“ including hiring regional talent, and onboarding and partnering with APAC demand, supply, data, and omnichannel DSP partners.

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