An imaginary musical journey of 4 friends through the diverse kingdom of Saudi Arabia where they experience and embrace living the moment through music, projecting the accelerated transformation of the nation. The campaign has multiple phases with activations and online content. The campaign features the legendary regional music star, Hussein Al Jassmi, in all its

https://www.joyfilmsme.com/portfolio/pepsi-discover-now-featuring-hussein-al-jassmi/

https://player.vimeo.com/video/504353636