ABM Platform Terminus Integrates with Outreach

   2021-02-01       14        Marketing
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Terminus and Outreach deliver on increasing requests from sales teams to be more coordinated

Terminus, the leading account-based marketing platform, today announced its product integration with Outreach, the largest and fastest-growing sales engagement platform and a leader in the Forrester Wave: Sales Engagement Q3 2020. The integration enables marketing and sales to work together in tight coordination, based on shared account data to support outbound and sales teams as a critical component of an account-based approach. Now Outreach prospects and sequences are tied directly to Terminus’ chat, email signature advertising, and website personalization features that turn every email sent into powerful engagement opportunities aligned to Terminus segments.

Through the integration, Outreach users can leverage Terminus account-based chat capabilities and conversation insights natively in the Outreach platform. This provides users with the ability to identify high-value accounts in real-time, while accessing Outreach engagement data to build cross-channel sequences to personalize email, chat and web content for target accounts.

“While some segments of the economy are coming back strong, there are still many sectors struggling to find their footing in this new world. Sales and marketing teams are looking to make the most out of fewer accounts and are relying on account-based marketing to drive more revenue,” said Manny Medina, co-founder and CEO of Outreach. “But a solid ABM strategy is nothing without powerful data behind it. This integration brings together the actionable insights from Outreach with Terminus’ account intelligence data in one single solution. These connected workflows help sales and marketing accelerate the cycle from engagement to revenue and meet growth expectations as they navigate evolving sector dynamics.”

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