Marketing Performance Management, Allocadia Announces Growth

   2021-02-01       9        Marketing
Rating :
Marketing organizations accelerating their adoption of agile planning & budget solutions

Allocadia, the leader in Marketing Performance Management (MPM), today announced it has significantly grown its customer roster in both B2B and B2C industries, despite the economic turmoil of 2020. Companies including Alteryx, GitLab, GOJO Industries, Inc. (makers of Purell), Reckitt Benckiser Group, Plc., and Zendesk have invested in Allocadia’s agile MPM platform to drive more efficient spend and agile marketing operations. This growth in companies investing in MPM solutions illustrates the increasing market pressure on marketing organizations to more efficiently manage their investments and drive revenue.

Allocadia’s platform enables marketers to automate an organization-wide view of all marketing spend and plans. With actionable insights that power marketing agility, efficiency and maximize business impact, Allocadia enables marketing teams to move from being perceived as a cost center, to being known as a revenue driver. By giving decision-makers timely and accurate information that empowers them to work smarter and spend better, Allocadia is powering the future of work for global marketing teams, through it’s flexible, agile and collaborative solution.

In addition to significant new customer wins, Allocadia received multiple industry honors in 2020. The company was recognized as a “Strong Performer” in The Forrester Wave: Marketing Resource Management report for Q1 2020, with the highest scores in money management, and marketing performance management. Additionally, Allocadia was selected as the winner of the “Best Marketing Performance Management Company” award, for the second straight year, in the 2020 MarTech Breakthrough Awards program.

https://www.martechcube.com/marketing-performance-management-allocadia-announces-growth/


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