AdTech Innovator Cartelux Announces Senior Appointment
Cartelux has announced the appointment of HervÃ© Genin to the newly created role of General Manager EMEA â€“ as the ad tech innovator rolls out programs for multiple clients across the region.
HervÃ© will focus on scaling Cartelux adoption by the worldâ€™s most innovative brands across EMEA. He will also draw on his deep experience across multiple categories to influence new product development of bespoke Cartelux solutions for clients. Given the importance of the EMEA region and his considerable experience & expertise, HervÃ© will also join the Cartelux Global Leadership Council.
An EMEA expert & veteran with 20 yearsâ€™ experience, HervÃ© has held various sales & marketing leadership positions across some of the worldâ€™s most recognised brands including Nissan & Ford. He joins Cartelux from Nissan where he led Brand & Communication Strategy across Europe.
â€œHervÃ© is a highly respected industry leader and it is an honour to be working with him as we roll out global programs for the worldâ€™s most innovative brands across auto, property, cpg finance and many other categories,â€ said Cartelux Founder and CEO, Josh Williams.
Commenting on his appointment, HervÃ© said: â€œCartelux is by far the most seamless and innovative marketing tool for local area marketing I have seen in various industries from an end user perspective. Iâ€™m delighted to be joining Cartelux and, by leveraging the power of Cartelux, accelerating EMEA brandsâ€™ local digital customer experience transformation with speed, agility, cost efficiency and brand compliance.â€
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