Inbound Marketing Agency SmartBug Media Promotes Jen Spencer to CRO

   2021-02-22       20        Marketing
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Spencer will Oversee the Entire Customer and Revenue Lifecycle, as SmartBug® Integrates Sales

SmartBug Media®—a leading Intelligent Inbound® marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, revenue operations, and public relationsrelations—today announced that it has promoted Jen Spencer to its newly created role of Chief Revenue Officer. Spencer will unite SmartBug’s® sales, marketing, and client services teams under a single mission to help its customers and partners build high growth sales, marketing, revenue ops, and service systems.

“SmartBug has always been about having a clear understanding of the customer journey. From branding to marketing, sales to onboarding, and the delivery of world-class services, each stage of the journey is an opportunity to solve problems, demonstrate value, and enable revenue growth,” said SmartBug Founder and CEO Ryan Malone. “Our creation of the Chief Revenue Officer role under Jen’s leadership enables us to build on our exceptional operations leadership and combine our award-winning sales, marketing, and client services teams under a single umbrella that is laser-focused on customer success and the customer experience.”

“It’s important to me that we not only continue to deliver exceptional intelligent inbound services to our clients, but that we serve as true partners in their growth,” said Spencer. “As a former two-time client myself, I understand firsthand the triumphs and challenges that high-growth revenue teams face on a daily basis. My goal is for SmartBug to continue to lead by example, supporting our clients throughout their entire customer journey.”

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