Blueshift Raises $30M To Scale SmartHub Customer Data Platform

   2021-02-26       3        Marketing
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AI-Powered CDP unifies CX data to deliver intelligent omnichannel experiences for consumer brands

Blueshift, the leading AI-Powered Customer Data Platform, today announced a $30 million Series C financing round, bringing the total amount raised to $65 million. This latest funding round was led by Fort Ross Ventures, along with Avatar Growth Capital. Existing investors including Softbank Ventures Asia, Storm Ventures, Conductive Ventures and Nexus Venture Partners also participated in the round.  Ratan Singh of Fort Ross Ventures will join Blueshift’s Board of Directors.

“Our mission is to back category-leading companies that are poised to dominate a market. Blueshift clearly stood out to us as the leader in the enterprise CDP space,” said Ratan Singh of Fort Ross Ventures, Blueshift’s newest board member. “We are thrilled to partner with the Blueshift team as they accelerate the adoption of their SmartHub CDP platform.”

Marketing and Customer Experience (CX) are increasingly intertwined in today’s connected world, and marketers are being tasked with understanding customers through the lens of CX data to craft personalized experiences. However, traditional marketing platforms focus only on marketing response data (like clicks), and are unable to leverage CX data from across the customer journey. The first generation of CDPs attempted to solve this challenge by focusing only on data integration, but lacked any intelligent decisioning, and were not built for marketers or CX professionals.

https://www.martechcube.com/blueshift-raises-30m-to-scale-smarthub-customer-data-platform/


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