Adtech Leader IAB Adds Carryl Pierre-Drews to Leadership Team

   2021-02-26       24        Marketing
Rating :
Names Pierre-Drews as Senior Vice President of Marketing and Communications and Murray as Vice President for Public Policy

Interactive Advertising Bureau (IAB) announced today that Carryl Pierre-Drews has been named Senior Vice President of Marketing and Communications and Jeff Murray has joined as Vice President for Public Policy. Pierre-Drews will report directly to IAB’s CEO David Cohen and Murray will report to Dave Grimaldi, Executive Vice President, Public Policy.

“At IAB, Carryl will bring her passion for data-driven storytelling that connects brands with audiences,” said Cohen. “She has a track record of infusing innovation into the marketing function and building and managing exceptional teams, and I look forward to working with her as we bring new products, data, and thought leadership to our membership and the industry writ large.”

As Senior Vice President of Marketing and Communications, Pierre-Drews will be responsible for overseeing IAB’s marketing and communications organization to ensure that the hundreds of IAB member companies understand the value of the organization as digital marketing, and media industry thought leader and agenda-setter.

Prior to joining IAB, Pierre-Drews served as Vice President of Marketing at Fullscreen (an AT&T WarnerMedia Company), a next-gen social marketing agency, where she built and led the agency’s brand marketing, PR, digital/social channels, influencer engagements, and global industry activations featuring marketers from American Eagle, AT&T, HP, Marriott, Mars, Mattel, Visa, and more. Pierre-Drews was Senior Vice President of Strategic Marketing at USA Network—a division of NBCUniversal—where she led the integrated marketing, communications strategy, and client experiences teams. She also served as Senior Director of Integrated Marketing at MTV: Music Television. In 2019, Pierre-Drews was nominated and became a founding member of Chief, a private network focused on connecting and supporting women leaders. She currently serves as Chair of the Marketing & Communications Committee of  Visit


100x100
MarTech Cube

We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination ..


Random News

Intergral Bus Service manufacturers in India
Intergral Bus Service manufacturers in India..
   2018-11-12       183        Business
The Extraordinary Features of Train Ambulance Service in Delhi and Patna with Medical Crew
The Extraordinary Features of Train Ambulance..
   2019-06-07       139        Health
Digitalsteps: Digital Marketing and SEO Services.
Digitalsteps: Digital Marketing and SEO Servi..
   2019-09-12       787        Business
Get Full Hi-tech ICU Setups Medical Care Air Ambulance Service in Bagdogra by King
Get Full Hi-tech ICU Setups Medical Care Air ..
   2019-06-10       119        Health
Metal crusher for crushing advantages of aluminum alloy castings
Metal crusher for crushing advantages of alum..
   2019-08-08       100        Business
https://www.identlocums.com/jobs/
https://www.identlocums.com/jobs/..
   2019-09-09       109        Health
Aparajitha Expands to Sri Lanka Through a Strategic Alliance With 3W Consulting
Aparajitha Expands to Sri Lanka Through a Str..
   2020-06-10       35        Business
Interactive Digital vcard
Interactive Digital vcard..
   2020-06-05       58        Marketing
Global Aircraft Fire Protection Systems Market is Estimated to Reach $2 Billion by 2025,
Global Aircraft Fire Protection Systems Marke..
   2019-08-22       102        Business
Realize Your Fitness Goal with a Scottsdale Arizona Personal Trainer
Realize Your Fitness Goal with a Scottsdale A..
   2019-06-13       121        Services
windows server management services in pune
windows server management services in pune..
   2019-07-08       102        Agriculture
ABOUT US

Some quick example text to build on the card title and make up the bulk of the card's content Some quick example text to build on the card title and make up the bulk of the card's content Some quick example text to build on the card title and make up the bulk of the card's content.

TOP AUTHORS
Thomas Shaw
thomasshaw9688@gmail.com
Total Posts : 12779
zero promosi
zero1601@gmail.com
Total Posts : 1852