Global Web Content Management Market (WCM) is expected to reach US$ 15.35 Bn by 2026 from US$ Bn in 2018 at a CAGR of XX%.

Global Web Content Management Market

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Global web content management market is segmented into component, deployment, organization size, vertical, and region. In terms of component, the web content management market is classified into solution and services. Based on deployment, the web content management market is categorized into on-premises and cloud. On the basis of organization size, the web content management market is segregated into small & medium enterprises and large enterprises. Based on vertical, the web content management market is classified into media and entertainment, high-tech and telecom, education, retail and consumer goods, healthcare, BFSI, travel and hospitality, government, and others. Region wise into North America, Europe, Asia Pacific, Middle East & Africa and Latin America.

The key driving factor for global web content management market include the growing usage of web content management solutions among MSE organizations to manage content effectively on various channels including the mobile, web, and social media. The web content management offers competitive advantages to organizations, such as integration of web content management solutions with existing business technologies. WCM allows non-technical and multiple users to understand, write, and publish content on websites in a secured manner. Furthermore, WCM offers seamless web experience for digital marketing of products and services to clients through multiple channels including the web, mobile, and social media. However, limited connectivity issues and data breaching or security issues are major challenges restraining the growth of global web content management market.

The Small and Medium-sized Enterprises (SMEs) segment is anticipated to grow at the highest CAGR in the WCM market during the forecast period. SMEs face some specific challenges such as the requirement of domain-specific technical personnel and skilled workforce, budget constraints, and limited economies of scale. So that, SMEs are considering cloud-based WCM solutions as they offer several advantages such as scalability, flexibility, and reduced operational cost. Furthermore, SMEs has budget constraints, thus they prefer cloud-based WCM solutions.

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