INSOLAR Resources-Insolar

   2021-02-20       57        Business
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Title : Solar Search 101
Description :

How to Find the Right Solar Companies Near You


When beginning your home solar project, one of the first things you’ll likely do is for search “Solar Providers Near Me.” You’ll likely be presented with dozens of different solar companies to choose from. All of these installers will vary in size, service, equipment and panel offerings, and more. The best way to find solar providers near you is to use Solar.com and receive multiple quotes from our networks of solar installers in your area. We’ve thoroughly vetted dozens of solar companies who will competitively bid on your home solar project through our online platform. This competitive process was proven by the Department of Energy to save homeowners on average $2,800 on their project versus going directly to solar installers. At Solar.com we believe in equipping you with as much information as you need to make an informed decision about the solar provider you may choose. We want you to go solar with confidence! Here is a comprehensive list of the critical things to look for when searching for solar providers near you.

Certifications and Licensing

The most important thing to look for when searching for solar providers in your area is whether or not they have the proper licenses and certifications. An electrical license is an absolute requirement. An installer with the North American Board of Certified Energy Practitioners (NABCEP) Certification is also a major plus (and a requirement to be on Solar.com’s platform).

Online Customer Reviews

Once you’ve narrowed your search down to a handful of solar companies, you’ll want to take a look at their online reviews. We’ve found that Google, Yelp, and the Better Business Bureau are the best resources for reviews of solar providers.  As with any service provider, use your best judgement when reading online reviews — some can be overly negative or positive depending on where you look. Be sure to read through a few different review sites to develop a decent sense of how the installer performs. Evaluate not just the installation and solar equipment they provide, but also the installer’s workmanship warranty and customer service. If you want to go an extra step, you may request to speak with customers who worked with the given solar installer in the past and are willing to act as a reference. This can give you more insight into the experience with that provider.

Solar Panels, Equipment and Finance Offerings

Depending on what stage you’re in, you may want to narrow the list of solar providers near you down to ones that offer specific types of solar panels or financing options. Solar equipment and finance offerings will vary per installer. For instance, only certified installers can install SunPower panels. If that’s an important factor for you, be sure to review the installer’s website to see which solar panel offerings they provide. Certifications, reviews, and offerings are key things to pay attention to when searching for ‘Solar Providers Near Me’. We highly recommend obtaining a few different quotes from solar companies before making a decision. This will help guarantee that you’re getting a good quote. If you already have a quote in hand, you can use Solar.com to get additional quotes from our network of vetter solar companies. We’ll work with you to compare your offers, and find the best solar provider for you. 


Post Date : 03/08/2021
Title : Advertising and referrals are the two major ways that solar installers get customers
Description :

Do you know that advertising and referrals are the two major ways providing solar installers customers.

1.  Advertising:

Advertising is the most powerful marketing strategy. By doing something as simple as putting up an online ad or buying air time on a local radio station to increase brand recognition and customers.

2.  Referrals:

A referral happens when a customer gives an installer contact information for prospective customers. The referral program is valuable if customers share contacts who say they are happy to participate in a sales call. Installers usually have money set aside and willingly pay since customer acquisition costs in the solar business are so high.

The marketplace offers appropriate customers who are interested in the services. In short, going through a marketplace can save the time, money, and effort that an installer spends acquiring customers.

INSOLAR is the ultimate marketplace for solar products and installers at discount prices.

Our identity revolves around one concept: The youth is our future. We’re bold and loud about Climate Change and take the health of our planet very seriously. We’re all in on sustainability and will do just about anything to help people go green.  

INSOLAR is a technology company that connects solar customers with the best solar panel
installers at the lowest prices in the market. INSOLAR customers can save up to 50% more by using the INSOLAR platform to go solar. Get your own solar proposal in seconds here.

Recently, Orange County Business Journal (OCBJ) and UC
Irvine Rising Tide  
have talked about us.

References:

Das, C., & Lucier, G. (n.d.). The Solar Win-Win: Online Marketplace Benefits Installer and Homeowner. Retrieved from https://blog.pickmysolar.com/the-solar-win-win-online-marketplace-benefits-installer-and-homeowner

Birch, A. (2018, January 05). How to Halve the Cost of Residential Solar in the US. Retrieved from

https://www.greentechmedia.com/articles/read/how-to-halve-the-cost-of-residential-solar-in-the-us#gs.KuGvzWQ

Post Date : 02/16/2021
Title : Is Solar the Future?
Description :

Do you know what-Solar-Equals-Future question is an inevitable question which has caused heated debate among solar scholars.

Solar power could be a major energy source in the future

According to the annual long-term analysis of the future of the global electricity system – Bloomberg NEF (BNEF) publishes New Energy Outlook (NEO) 2018, solar and wind are set to surge to almost 50% of world generation by 2050. They are also on the back of precipitous reductions in cost, and the advent of cheaper and cheaper batteries.

There is no doubt that renewable energy is going to play an important role in power supply. In the future we will use solar energy rather than coal. Some people may insist that solar power cannot be a major energy source because it is unstable. Indeed, according some beliefs, solar panel can generate electricity only on sunny day. However, the idea is getting outdated.

Energy storage is a key technology. Battery will enable electricity to be stored and discharged to meet demand. That means, solar panel with battery can provide power even when the sun is not shining. In order to achieve the goal of solar accounting for 15% of electricity generation by 2030 in the U.S., storage system will become indispensable.

Energy storage can help save more money depending on an electric utility that solar customers use. In addition, the cost of lithium ion batteries (common storage paired with solar) has fallen rapidly. For these reasons, the energy storage market is set to expand dramatically. BNEF forecasts the global energy storage market will double six times between 2016 and 2030, rising to a total of 125 gigawatts/305 gigawatt-hours. Eight countries will lead the market, with 70 percent of capacity to be installed in the U.S., China, Japan, India, Germany, U.K., Australia and South Korea.

Our identity revolves around one concept: The youth is our future. We’re bold and loud about Climate Change and take the health of our planet very seriously. We’re all in on sustainability and will do just about anything to help people go green.  

INSOLAR is a technology company that connects solar customers with the best solar panel installers at the lowest prices in the market. INSOLAR customers can save up to 50% more by using the INSOLAR platform to go solar. Get your own solar proposal in seconds here.

Recently, Orange County Business Journal (OCBJ) and UC Irvine Rising Tide  have talked about us.

Post Date : 02/16/2021
Title : Online Marketplaces Will Help Solar Installers
Description :

Online Marketplaces are good for buyers and Solar Installers alike. Installers can be easily frustrated with struggle to reduce their costs in marketing and advertising. This piece examines how an online marketplace can bridge the gap between the solar installer and homeowner, saving money and time by reducing the number of site visits needed to obtain bids and knowledge needed to analyze contracts.

The reason for this is startlingly simple: American consumers are being charged over two times more for solar than is the average consumer overseas. That’s USD $10,000 more for a typical 5-kilowatt residential solar system. The panels are the same — so what on earth is going on?

  The answer: red tape

Here in the land of technology leadership and free-market enterprise, American regulation has more than doubled the cost of solar.

The regulation comes in three un-American guises: permitting, code and tariffs — and together they are killing the U.S. residential market. Modernizing these regulations, primarily at the local and state level, is the greatest opportunity for U.S. solar policy in 2018.

The Cost of Solar to a Homeowner in Australia vs. the U.S.To highlight the opportunity, let’s look at Australia, where nearly 2 million solar systems have been successfully and safely installed.

As of early December, installed costs in the main Australian markets were at $1.34 per watt, compared to $3.25 per watt in the U.S. What does that difference stem from?

In Australia, there is no permitting process. You simply lodge your request for interconnection online and go install it. The figure below highlights the relative mass of valueless work required to satisfy current city-level bureaucracy in the U.S., which adds between two and six months to delivery time and 47 cents per watt of cost directly to the installed system. That’s more than the cost of the panels themselves.

The solar installer’s cost for Customer Acquisition Costs (CAC), can be about $5,373 per customer for an average-sized 5.37 kW project, according to Woodlawn Associates. This is a huge expense when considering that a solar system usually costs about $3.90 per watt.A lot of installers have small marketing budgets and might have trouble tracking expenses, leading to hidden costs and uncertainty about their true CAC.

Our identity revolves around one concept: The youth is our future. We’re bold and loud about Climate Change and take the health of our planet very seriously. We’re all in on sustainability and will do just about anything to help people go green.  

INSOLAR is a technology company that connects solar customers with the best solar panel installers at the lowest prices in the market. INSOLAR customers can save up to 50% more by using the INSOLAR platform to go solar. Do get your own solar
proposal in seconds here.

Recently, Orange County Business Journal (OCBJ) and UC
Irvine Rising Tide  
have talked about us.

Post Date : 02/16/2021
Title : Pegasus Solar
Description :

Pegasus Solar, founded in 2012, is a leading designer and manufacturer of innovative rooftop mounting systems for solar installations.  The company has a full suite of products in its portfolio, including the revolutionary rail-less LightSpeed Mounting system, comp L-foot support for rails,  as well as the tile replace for rails.

The primary goal of Pegasus products is to make solar installation faster, simpler, more cost efficient, and looks great. Specifically, Pegasus system reduces crew sizes and often only 2-3 installer are needed for a residential solar installation. This allows a company to directly lower its labor costs with a more efficient staff allocation. For instance, a company with three 4-man crews can re-configure to have four 3-man crews, increasing the installation capacity by nearly 33%.  

The LightSpeed Mounting system is 50% faster than a traditional solar mount, providing fast and easy leveling, superior waterproofing,  and clean aesthetic skirt. In addition, Pegasus Solar has the most practical all-in-one packaging of solar racking. A full suite of products fit into one box and being sorted in the exact same order that the installers would need to take them out of the box. Until today, Pegasus Solar has thousands of proven installations.

Our identity revolves around one concept: The youth is our future. We’re bold and loud about Climate Change and take the health of our planet very seriously. We’re all in on sustainability and will do just about anything to help people go green.  

INSOLAR is a technology company that connects solar customers with the best solar panel installers at the lowest prices in the market. INSOLAR customers can save up to 50% more by using the INSOLAR platform to go solar. Get your own solar proposal in seconds here.

Recently, Orange County Business Journal (OCBJ) and UC Irvine Rising Tide  have talked about us.

Post Date : 02/16/2021
Title : Customer Acquisition Costs In Solar Drives Price Up!
Description :

The cost of acquiring new residential solar customers for installers has disappointed predictions, increasing in costs over the past several years, and will continue to increase before beginning to decrease in 2019, according to a new report from GTM Research.

While the overall costs have gone down, the reduction comes mostly from hard costs such as solar panels themselves.

Hard Costs for Residential Solar Panel Installation:


This is what you’ll pay for the solar panels themselves, inverters, solar mounting racks, a battery for storage, etc. Solar panels can account for about 25 to 30 percent of the total solar panel system cost.

Soft Costs for Residential Solar Panel Installation:

Soft costs include administration costs for the company, customer acquisition and marketing. Additionally, it consists of system design, permits and fees for connecting to the grid, and labor for installation.

Soft Cost Reduction Solutions:

Various permitting, entities and laws throughout various jurisdictions can slow down the process of solar installation and raise costs. Through systematizing and unifying solar, SEIO is working to cut red tape and prices.

They also fund research for new ways to streamline solar company operations. Better software and processes to help solar companies reach new customers and run more smoothly helps tame soft costs. Through these efforts, the savings can be passed on to solar customers.

Report finds two-thirds of solar installers plan to absorb some or all tariff costs:

Demand for solar-plus-storage surges. Nearly one in three solar shoppers are also interested in a home battery, according to respondents. However, Close rates for customers who receive quotes for solar-plus-storage are nearly 50% in some markets.

Installers may absorb solar tariff . The recently announced 30% tariff on imported solar cells and panels by the Trump administration may have less of an impact on residential solar than initially expected. So, Two-thirds of solar installers say they plan to absorb some or all of the cost of the tariff, rather than pass those costs along to the consumer.

Customer acquisition remains difficult . 37% of respondents stated that customer acquisition was harder in 2017 as compared to 2016. Also, that confusion created by competitors is still their number one challenge. Additionally, installers are prioritizing growth in market share over margins.

Our identity revolves around one concept: The youth is our future. We’re bold and loud about Climate Change and take the health of our planet very seriously. We’re all in on sustainability and will do just about anything to help people go green.  

INSOLAR is a technology company that connects solar customers with the best solar panel
installers at the lowest prices in the market. INSOLAR customers can save up to 50% more by using the INSOLAR platform to go solar. Get your own solar proposal in seconds here.

Recently, Orange County Business Journal (OCBJ) and UC Irvine Rising Tide  have talked about us.

Reference:

Misbrener, K. (2018, February 21). Report finds two-thirds of solar installers plan to absorb some or all tariff costs. Retrieved from https://www.solarpowerworldonline.com/2018/02/report-solar-installers-plan-absorb-tariff-cost/

Post Date : 02/16/2021
Title : Application of Solar Energy In Agriculture And Horticulture
Description :

Do you know the Solar energy is beneficial to Agriculture and Horticulture. Do you know an increase of 3 degrees Celsius in global temperature could result in significant impacts on ecosystem by negatively impacting biodiversity. It could also cause severe disease duplication and outbreak and threaten water and food supply.

According to World Farmers’ Organization, the global agriculture sector contributes to nearly 13.5% of greenhouse gas emission worldwide. Additionally, farmers play such an important role when it comes to global warming solutions. Over the past few years, an increasing number of farmers have started using solar energy as their main source of power on their farms.

The most commonly used technologies in agriculture are solar PV and solar thermal technologies. Basically, solar companies are installing solar panels on the roofs of the barns/buildings or simply on the ground. The PV system will harness energy from the sunlight transfer it to electricity or heat. The solar energy may also be helpful for watering purposes such as pumping water.

In addition, Another type of solar energy that can be useful in the farming sector is called Solar dehydrators. That is, using solar radiation to dry grain and crops, which is more time efficient compared to the traditional method by leaving them under the sun after harvest.

Our identity revolves around one concept: The youth is our future. We’re bold and loud about Climate Change and take the health of our planet very seriously. We’re all in on sustainability and will do just about anything to help people go green.  

INSOLAR is a technology company that connects solar customers with the best solar panel
installers at the lowest prices in the market. INSOLAR customers can save up to 50% more by using the INSOLAR platform to go solar. Get your own solar proposal in seconds here.

Recently, Orange County Business Journal (OCBJ) and UC
Irvine Rising Tide  
have talked about us.

Post Date : 02/16/2021
Title : All you have to know about Solar Water Heating (SWH)
Description :

Heating your home with a solar water system can help you save a significant amount of money.

There are two major types of solar water heating systems: active and passive.

Active systems utilize solar energy to heat a fluid and transfer the solar heat directly to the interior space or to a storage container for later use. The system composed of five elements including a collector that capture solar radiation, a pump to activate fluid circulation, a storage tank for the hot water storage, a back-up water heating system for use when existing hot water runs out, and a control system to regulate the overall operation. Active solar heating systems are most cost-efficient in cold weather with sufficient amount of solar resources.

Unlike active systems, passive solar water heating systems rely on natural convention to circulate the fluid.  They tend to work best in areas where the temperatures rarely fall below freezing since passive systems become less effective under cold weather.

Overall, you can never go wrong with a solar water heating system. It can be a more cost-efficient way to generate hot water for your house since they are fed by sunshine, which is free.

Our identity revolves around one concept: The youth is our future. We’re bold and loud about Climate Change and take the health of our planet very seriously. We’re all in on sustainability and will do just about anything to help people go green.  

INSOLAR is a technology company that connects solar customers with the best solar panel installers at the lowest prices in the market. INSOLAR customers can save up to 50% more by using the INSOLAR platform to go solar. Get your own solar proposal in seconds here.

Recently, Orange County Business Journal (OCBJ) and UC Irvine Rising Tide  have talked about us.

Post Date : 02/16/2021
Title : 5 Ways Solar Energy Companies Can Improve Their Marketing
Description :

How can any one solar company use marketing to stand out and capture more of this hot market?

The challenge is daunting because of the nature of solar energy itself: Nobody owns the sun, and one company’s clean electrons are identical to another’s.

Based on Captains of Industry’s experience in branding and marketing for renewable energy companies, I’ve put together this guide. This article specifically on Massachusetts because, as you’ll see, the local aspects of solar energy marketing are important, although these tips can be customized for any state.

1. Research the customer’s mindset in each local market.

A lot of companies jump into making direct mail pieces and websites before they really understand who they are talking to, what matters to them, and what they think is true about solar energy.

Many of these beliefs are local in nature.

When a company conducted focus groups of consumers in the Northeast, they found that people thought the solar panels were prohibitively expensive. They liked the idea of solar, but didn’t want to jump into making a $40,000 investment.

Research of the California residential market’s consumer mindsets would be very different, because there’s simply more awareness there of the fact that these days, there’s no need to purchase the solar panels. All kinds of lease options are available.

But does someone in your target market know this? Maybe not so much.

Understanding your customers’ beliefs and desires, locally, is an essential first step that will lead towards creating your key message.

2. Nail your message.

Most marketing practices keep shouting message that doesn’t catch customer’s heart. A better path is creating a message based on what will work with consumers in one local area.

For example, in Lexington.

I received a mailer from a solar company yesterday with an envelope teaser headline that read, “Use the sun to lower your electric bill.”

First off, the message is generic.
Any solar company could say the exact same thing. But just as important, the message itself didn’t take into account the reality that most residential customers in my town still think they have to make a big up front investment. If a consumer thinks they have to spend a lot of money, then cutting their electric bill as a message isn’t enough. It could take ten to twenty years to get payback, so why do it? Having explanatory copy on a website is one step too far for most consumers: that’s why the key message has to be the first message. It’s the one thing your customer must know in order to drive them to seek out your content.

Here’s an example of a message that would get the attention of someone in my town:

Your Lexington electricity rate jumped 39% in 2014. Here’s how to lower it—without buying solar panels.

So, right off the bat, I know this company is talking directly to me, in my hometown. This feels relevant and timely. This company has done their homework. While a lot of people have experienced sticker shock when they’ve opened their electric bills recently, many are not aware that their rates have in fact gone up this much. So the message feels startling and gets my attention.

Then they pay off their headline:

Inside this letter is information that can help me save money. Everybody wants to save money. And I won’t have to invest in solar panels? Tell me more.

3. Use valuable content to show your difference.

If all clean electrons are the same, you have to give your brand a halo that helps you be different and more attractive to just the right audience.

But how can you give your brand a halo?

What works today is to share your company’s values in a way that is genuine, deep, and transparent.

Consumers want to buy from companies who share their beliefs. They want to see your people and what makes them tick. They want to see your vision and mission, not just a piece of junk mail. For example, a solar company could state their mission as “to lower electricity costs for every American.”

The company can live this mission by (as just one idea): having a customer referral program based on providing free solar power to low income people in underserved communities.

When a current customer in Lexington refers a neighbor to the solar company, the company makes a contribution towards a fund that goes towards installing free solar panels for a family that’s having a hard time making ends meet. The company’s website can share a whole range of content that shows how this mission is being carried out in Massachusetts, including videos of the families participating in the program.

Suddenly, what at first appears to be a generic electron becomes something much greater: the embodiment of a mission.

4. Stop selling and start educating.

Before consumers buy, they seek knowledge.

They ask their friends, and they go on the web to do a search. But most solar companies are still in the business of selling, forgetting that there is a big knowledge vacuum. So when a web search happens, what comes up are sales offers.

People needs more information than selling information.

This is a huge opportunity for a solar company to create and publish content that appeals to people in their local communities.

5. Ride the locavore movement.

In some towns, there are weekly farmers’ markets that sell locally grown fruits and vegetables. There are chances to meet the farmers and artisans. This puts a face on each company, a personality that matters when we’re choosing what to buy.

Clean energy is local as well.

Solar companies should consider setting up their own booths at local farmers markets, positioning their brand of solar as another kind of local, green, affordable produce.

Call it “fresh energy.”

This creates a close link to the values of customers who want to save money and help the environment at the same time. And it demonstrates that the solar company understands how to make solar work in their town, and that they care about the local environment 

Our identity revolves around one concept: The youth is our future. We’re bold and loud about Climate Change and take the health of our planet very seriously. We’re all in on sustainability and will do just about anything to help people go green.  

INSOLAR is a technology company that connects solar customers with the best solar panel
installers at the lowest prices in the market. INSOLAR customers can save up to 50% more by using the INSOLAR platform to go solar. Get your own solar proposal in seconds here.

Recently, Orange County Business Journal (OCBJ) and UC Irvine Rising Tide  have talked about us.

Post Date : 02/16/2021
Title : 4 Reasons Why You Should Date a Guy Went Solar
Description :

Reason #1: A house with solar means dude’s got the goods, well at least a house.

Installing solar on a house you’re renting makes no sense so if he’s got it, that means he’s got it boo boo, go get your money.

Reason #2: thinking ahead. To the future.

Solar tells a girl that you care about the environment and the future of your children and grandchildren. He’s Mr. Right not Mt. Right Now which is considerably better.

Reason #3: Installing solar mean you’re good with money.

Solar is an asset you own that increases your net worth. Paying the utility company is like throwing your money into a garbage disposal month after month. That’s dumb. You don’t want a dumb guy trust me.

Reason #4: He’s not scared of commitment.

Solar lasts a long long time. It’s a long term commitment of over a couple decades which may also indicate that you are also going to be around for a while. It’s insinuation at its finest.   

Come over and check out my sweet solar system with battery backup and micro inverters may not be the best pick-up line but solar does make a lot of financial sense if you live in a state with good subsidies.

Our identity revolves around one concept: The youth is our future. We’re bold and loud about Climate Change and take the health of our planet very seriously. We’re all in on sustainability and will do just about anything to help people go green.  

INSOLAR is a technology company that connects solar customers with the best solar panel installers at the lowest prices in the market. INSOLAR customers can save up to 50% more by using the INSOLAR platform to go solar. Get your own solar proposal in seconds here.

Recently, Orange County Business Journal (OCBJ) and UC Irvine Rising Tide  have talked about us.

Post Date : 02/16/2021


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