Channel Description :
Membership Strategy and Marketing Consultants
Channel Link : https://sequenceconsulting.com
Channel Link : https://sequenceconsulting.com
Feeds :
Title :
Association Decision Making: 3 Ways To Be More Intentional
Description :
Reading Time: 3 minutes Intentional Choices in Association Decision Making Intentional choices can be hard in the best of times. What’s a necessary choice as opposed to one that would be nice to make? How do we choose between things that are all necessary when we can’t have them all? How can we be confident about the decisions we …
Description : Reading Time: 3 minutes Intentional Choices in Association Decision Making Intentional choices can be hard in the best of times. What’s a necessary choice as opposed to one that would be nice to make? How do we choose between things that are all necessary when we can’t have them all? How can we be confident about the decisions we …
Continue reading "Association Decision Making: 3 Ways To Be More Intentional"
Post Date :
06/30/2022
Title :
Innovation in Associations: How United Way Makes It Easy
Description :
Reading Time: 3 minutes Make Innovation in Associations Easy Socrates called himself the “midwife of ideas.” Since he knew nothing, his work was to help bring out the truths locked up in others. This learning method is fine for philosophy, but what about for business? Does this attitude work to bring out good ideas and drive innovation in the …
Description : Reading Time: 3 minutes Make Innovation in Associations Easy Socrates called himself the “midwife of ideas.” Since he knew nothing, his work was to help bring out the truths locked up in others. This learning method is fine for philosophy, but what about for business? Does this attitude work to bring out good ideas and drive innovation in the …
Continue reading "Innovation in Associations: How United Way Makes It Easy"
Post Date :
06/30/2022
Title :
Group Membership: The Key to Supercharge Growth
Description :
Reading Time: 4 minutes What if you could gain hundreds or even thousands of members at a time? You can with the right group membership. Why “Group” Membership Doesn’t Work Many associations have “group” membership, which usually amount to a volume discount, sometimes with a single invoice. The idea is that companies will want to pay for more employees’ …
Description : Reading Time: 4 minutes What if you could gain hundreds or even thousands of members at a time? You can with the right group membership. Why “Group” Membership Doesn’t Work Many associations have “group” membership, which usually amount to a volume discount, sometimes with a single invoice. The idea is that companies will want to pay for more employees’ …
Continue reading "Group Membership: The Key to Supercharge Growth"
Post Date :
06/17/2022
Title :
Is Your Member Segmentation Strategy Wrong?
Description :
Reading Time: 4 minutes Most associations segment their membership in the same way: by career stage. So young professionals might be one segment, mid-career folks another, and so on into retirement. They do it this way because it seems obvious, and it’s easy – but is there a chance it’s wrong? When determining whether or not your member segmentation …
Description : Reading Time: 4 minutes Most associations segment their membership in the same way: by career stage. So young professionals might be one segment, mid-career folks another, and so on into retirement. They do it this way because it seems obvious, and it’s easy – but is there a chance it’s wrong? When determining whether or not your member segmentation …
Continue reading "Is Your Member Segmentation Strategy Wrong?"
Post Date :
05/16/2022
Title :
The Secret Reason Your Members Don’t Renew
Description :
Reading Time: 3 minutes Why Don’t They Renew Membership? They Don’t Know What You Do. Every membership survey ever done says the reason people don’t renew membership is lack of value. The top reasons always include lack of engagement, value, or ROI. Which begs the question: “What do our members want us to do?” But you should be asking: …
Description : Reading Time: 3 minutes Why Don’t They Renew Membership? They Don’t Know What You Do. Every membership survey ever done says the reason people don’t renew membership is lack of value. The top reasons always include lack of engagement, value, or ROI. Which begs the question: “What do our members want us to do?” But you should be asking: …
Continue reading "The Secret Reason Your Members Don’t Renew"
Post Date :
03/20/2022
Title :
3 Keys to Solving the Member Retention Puzzle
Description :
Reading Time: 3 minutes This article was originally published in Associations NOW as Three Keys to Solving the Member Retention Puzzle. It’s no secret that member retention is critical. How to achieve it is another story. A membership expert unlocks three clear and evidence-based paths to reaching successful and effective member retention. Everyone knows member retention is crucial to …
Description : Reading Time: 3 minutes This article was originally published in Associations NOW as Three Keys to Solving the Member Retention Puzzle. It’s no secret that member retention is critical. How to achieve it is another story. A membership expert unlocks three clear and evidence-based paths to reaching successful and effective member retention. Everyone knows member retention is crucial to …
Continue reading "3 Keys to Solving the Member Retention Puzzle"
Post Date :
05/31/2022
Title :
4 Top Takeaways on the Membership of the Future
Description :
Reading Time: 3 minutes This article was originally published in Associations NOW as Top Takeaways on How Membership Will Survive the Great Reset. 4 Top Takeaways On the Membership of The Future Our new report gives you advice from the top leaders of successful associations on the changes to make right now to create a thriving membership of the …
Description : Reading Time: 3 minutes This article was originally published in Associations NOW as Top Takeaways on How Membership Will Survive the Great Reset. 4 Top Takeaways On the Membership of The Future Our new report gives you advice from the top leaders of successful associations on the changes to make right now to create a thriving membership of the …
Continue reading "4 Top Takeaways on the Membership of the Future"
Post Date :
04/10/2022
Title :
3 Steps to a Great Nonprofit Brand Strategy
Description :
Reading Time: 4 minutes Think Fast: What is Your Nonprofit Brand Strategy? It is not just a mission or vision. A nonprofit brand strategy is how your organization shows up in the world, and how you want existing and potential members to see and feel about you. It is a promise about who you will be to them, and …
Description : Reading Time: 4 minutes Think Fast: What is Your Nonprofit Brand Strategy? It is not just a mission or vision. A nonprofit brand strategy is how your organization shows up in the world, and how you want existing and potential members to see and feel about you. It is a promise about who you will be to them, and …
Continue reading "3 Steps to a Great Nonprofit Brand Strategy"
Post Date :
04/10/2022
Title :
The 4 Most Important Questions to Up Your Content Game Now
Description :
Reading Time: 3 minutes How Can You Up Your Association Content Game? Four Big Questions to Ask Now The online content your nonprofit creates tells a story. It highlights the importance of your work and accomplishments. Done well, it can further your mission by attracting new members and inspiring constituents to action. Now that the pandemic has moved so …
Description : Reading Time: 3 minutes How Can You Up Your Association Content Game? Four Big Questions to Ask Now The online content your nonprofit creates tells a story. It highlights the importance of your work and accomplishments. Done well, it can further your mission by attracting new members and inspiring constituents to action. Now that the pandemic has moved so …
Continue reading "The 4 Most Important Questions to Up Your Content Game Now"
Post Date :
04/10/2022
Title :
Association Pricing: 3 Ways to Drive More Value
Description :
Reading Time: 3 minutes How to Get the Price Right for Your Association “Come on down!” Everyone knows that show: The Price is Right. Contestants try to guess how much something really costs, and whoever gets the closest wins fabulous prizes. That’s it. That’s the whole game. We’ve been watching the same thing for fifty years now. Why is …
Description : Reading Time: 3 minutes How to Get the Price Right for Your Association “Come on down!” Everyone knows that show: The Price is Right. Contestants try to guess how much something really costs, and whoever gets the closest wins fabulous prizes. That’s it. That’s the whole game. We’ve been watching the same thing for fifty years now. Why is …
Continue reading "Association Pricing: 3 Ways to Drive More Value"
Post Date :
04/01/2022
Mohib Razib
I am a Blogger..
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