DIGITAL MARKETING Digital marketing is the technique to use of digital technologies to promote offline business, Into online businesses they provide more traffic as well as more customer for the business. it is the dynamic and rapidly involving field that encompasses a wide range of online marketing activities they provide various digital platform to reach potential customers.
Key Components of Digital Marketing
Website and Search Engine Optimization. Content Marketing. Social Media Marketing. Affiliate Marketing. Email Marketing. Pay-Per Click ( PPC ) Advertising. WEBSITE & SEO
A website is the representation of your business that connect the potential customer for your business.
SEO is the main component of digital marketing it improves the website to increase its visibility in Google and other search engine it increase website ranking for specific keyword and phrase that are relevant to the website content.
SEO CONTAIN TWO TYPES –
ON-PAGE SEO :
This refers to optimizing elements directly on your web pages to make them more search engine-friendly.
Off-page SEO focuses on activities that occur outside of your website.
Content marketing is the main reason for consider attention and traffic on your website it involves creating and distributing valuable relevant and consistent content to attract engage on your website and convert a specific target audience.
SOCIAL MEDIA MARKETING
The social media marketing is the marketing that use of social media platform to reach customers or traffic to your website it only connect with your target audience and it increase sales of your product and involve creating and sharing content on your social media network to engage with your followers.
The affiliate marketing are those marketing, it is the performance based marketing strategy that the 3rd party publisher promote a merchant goods or services and receive a percentage (%) of the sales or web traffic that he made on the website. This marketing model is also known as revenue sharing system.
Email marketing is a digital marketing strategy that involves sending email to a group and the subscribers for promoting product and services for gain engagement or traffic to the website. it is the cost effective and direct ways to communicate with your audience.
PAY-PER CLICK ADVERTISING
Pay per click advertising is our digital advertising model in which advertiser pay a fee for each time there add is clicked by the audience on one of their online ads. it is the method to gain more traffic to the website. Pay per click is widely use on Search engine or social media platform and website to target the audience. it gives the immediately Result and it can help small business compete with the larger competitor for ad placement and visibility.
In conclusion, digital marketing is a dynamic and multifaceted field that has become an integral part of modern marketing strategies. It leverages digital channels and technologies to connect businesses with their target audience, promote products and services, and build brand awareness. Key components of digital marketing include.Digital marketing offers several advantages, including the ability to reach a global audience, real-time tracking of campaign performance, cost-effectiveness, and the flexibility to adapt to changing market conditions. However, it also demands ongoing effort, creativity, and adaptability to stay competitive in a rapidly evolving digital landscape.