In 2005, Instore a business focusing on Women's wear was founded by Mr B.V Shah with the first store in Pondy Bazaar. In 2007 Instore opened its second store in Purasawalkam. In 2018 it expanded into Children's and Men's wear exclusively at the Velachery outlet. The Anna Nagar store commenced its operations in 2022.
Instore has an in-house designing team which passionately believes in creating affordable sustainable designer fashion for women of all ages.
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